The Changing Face of Money
Her signature line stays, with a one-liner that says it plainly: money as a source of freedom, not fear.
Case study · Client project
Stacia R. Williams
A personal-brand site for a wealth advisor, national speaker and nonprofit founder, with five audiences and one clear next step: book Stacia.
Client project · Personal brand · November 2026 launchLocation
Kansas City, working nationwide
Client
Wealth advisor, speaker, mentor
Scope
9 pages
Built for
Desktop + mobile
Type
Client project
01 / The problem
What visitors ran into
Five audiences, one crowded message
Stacia speaks to women investors, women advisors, HR leaders, schools and event planners. Each arrived with a different question, and the site made them all dig for their answer and their way to book.
01
Who is this for?
Five programs competed for the same space, so visitors couldn't tell which one was theirs.
Fixed: five equal lanes, each with its own page
02
How do I book her?
Every audience had a different next step, scattered across the site.
Fixed: one Book Stacia form, choose your path
03
Why her?
Her story and her TV and Kiplinger credentials were there, just not where a planner or a new client would look.
Fixed: her story and media proof up front
02 / The approach
Message, structure, design
9 pages, five lanes
Home, About, a page for each lane, The Social Sisterhood and Book Stacia, each ending in the same next step.
Elevated and warm
Deep navy and cream with a gold accent, editorial serif headlines and her own professional photography.
03 / The build
Message first
Message first, then every page
We started with the five people who land on the site: a woman with money questions, an advisor working twice as hard to be seen, an HR leader with unused benefits, a school looking for a program, and an event planner on a deadline.
Her own words became the foundation, sharpened so each page tells one clear story. Every lane gets equal space and the same next step, a single Book Stacia form where visitors choose their path. Nothing on the site collects financial details.
Pages we built · 9
- Home
- About
- Women & Finance
- The Social Sisterhood
- MaximizeHER
- HR: Her Retirement
- Financially Lit
- In the Media
- Book Stacia
04 / The goal
What it is built to do
Built to book Stacia
Every page leads to one next step. [Add results or a client quote here once Stacia approves them.]
- Give each of the five audiences a page that answers "Is this for me?"
- One Book Stacia form, so every inquiry lands in one inbox
- Put her story and media credentials where planners and new clients look first